Auto Dealers · Showroom & BDC

A car sale has a dozen places to die. See exactly where.

Every floor conversation scored stage by stage — needs discovery, test-drive checklist, price-objection handling, and F&I add-ons offered on every single deal. Managers see where each deal died, down to the phrase, and coach that moment instead of guessing.

Call tracking hears your BDC. Framo hears the showroom floor.

Book a 15-minute demo Call +1 (833) 466-6667

What Framo scores for you

Stage-by-stage deal scoring

Needs discovery, test-drive checklist, price-objection handling — every stage of every floor conversation, scored.

Add-ons on every deal

Warranty, protection package, service plan — offered on every deal, not just when someone feels like it.

Warm walk-outs flagged

Which buyers left the floor without a follow-up — and the exact phrase where they cooled off.

BDC and phone-ups scored 100%

Every inbound lead call and follow-up scored through telephony, instead of the handful a manager samples.

Proof, not promises

Dealership deployments worldwide — badge, floor and phone on one dashboard.

Results from live global deployments, anonymized. US founding-customer case studies in progress — yours could be one of them.

The napkin math

5 badges × $99 = $495/mo
One extra $500 F&I product per salesperson per month = 5 × $500 = $2,500/mo

5×

Before a single warm walk-out gets saved by a follow-up call.

Run your own numbers in the calculator →

Your first 30 days

Week 1

Baseline

Badges clip on, calls connect. The AI builds the honest picture of what's actually said today.

Weeks 2–3

Coach from real phrases

Exactly what's missing per employee — skipped offers, weak objection handling — and the phrases your top performers use.

Day 30

Re-measure

Same dashboard, new numbers: compliance, upsell rate, conversion per employee.

Ongoing

The standard maintains itself

People perform differently when good work is visible. Ratings feed fair raises; disputes settle by record, not memory.

Compliance-ready deployment

The badge is visibly worn — declared quality monitoring, the same category as “this call may be recorded.” Every deployment ships with a consent & disclosure kit (signage, booking-confirmation language, a one-line verbal script) tailored to one-party and all-party consent states, including CA and WA. Cloud or on-premises hosting; configurable retention.

Serving businesses across all 50 US states and Canada — consent & disclosure kits for one-party and all-party states, and Canadian provinces.

Framo provides deployment materials, not legal advice.

Questions owners ask

Is recording showroom conversations legal?

Yes, with disclosure — the same rules as “this call may be recorded.” The badge is visibly worn, and every deployment ships with a consent and disclosure kit tailored to one-party and all-party consent states. Not legal advice; we'll walk your state's rules in the demo.

Will my salespeople push back?

Framing decides it: coaching plus protection. The badge documents what was actually promised on the floor when a deal gets disputed, top closers become visible, and F&I coaching gets specific to the phrase. A rollout script is included.

We already have call tracking on the BDC.

Keep it, add the brain: send that audio through the API and get 100% of calls scored against your checklist instead of generic stages — and the badge covers the showroom floor, which call tracking can't hear at all.

How fast can we start?

Badges clip on day one; the BDC connects the same week. The baseline report lands within the first weeks; day 30 shows re-measured numbers per salesperson — stages completed, add-ons offered.

Hear what your customers hear.

15 minutes. Your numbers, live math, and a badge you can hold.

Founding-customer terms for the first 10 US accounts.

Or call +1 (833) 466-6667