The first thoughtful response wins the listing.
Buyers and renters call many agents at once. Framo checks response speed, needs discovery, objection handling on price and terms — and whether the next showing actually got booked.
Your CRM logs the call happened. Framo scores what was said on it — and at the showing.
What Framo scores for you
Speed & quality of lead follow-up
Who answers fast with a thoughtful response — and who lets the lead call the next agent on the list.
Needs discovery
Budget, timeline, must-haves — asked on every lead call, not just when the agent is in the mood.
Objection handling
“Above budget? I have two similar units below it — tour both Saturday?” — the phrases that keep deals alive, tracked per agent.
Showing-booked tracking
The only outcome that matters on a lead call: did the next showing actually get booked?
Proof, not promises
Results from live global deployments, anonymized. US founding-customer case studies in progress — yours could be one of them.
The napkin math
3 agent badges × $99 = $297/mo
One additional closed deal per quarter at a $3,000 commission ≈ $1,000/mo
Before a single lost listing is reconstructed down to the phrase where the buyer cooled off.
Your first 30 days
Baseline
Badges clip on, calls connect. The AI builds the honest picture of what's actually said today.
Coach from real phrases
Exactly what's missing per employee — skipped offers, weak objection handling — and the phrases your top performers use.
Re-measure
Same dashboard, new numbers: compliance, upsell rate, conversion per employee.
The standard maintains itself
People perform differently when good work is visible. Ratings feed fair raises; disputes settle by record, not memory.
Compliance-ready deployment
The badge is visibly worn — declared quality monitoring, the same category as “this call may be recorded.” Every deployment ships with a consent & disclosure kit (signage, booking-confirmation language, a one-line verbal script) tailored to one-party and all-party consent states, including CA and WA. Cloud or on-premises hosting; configurable retention.
Serving businesses across all 50 US states and Canada — consent & disclosure kits for one-party and all-party states, and Canadian provinces.
Framo provides deployment materials, not legal advice.
Questions owners ask
Is recording lead calls and showings legal?
Will my agents push back?
Our CRM already logs every call.
How fast can we start?
Hear what your customers hear.
15 minutes. Your numbers, live math, and a badge you can hold.
Founding-customer terms for the first 10 US accounts.